“The first time, nearly eight years ago, I attempted to pitch a marijuana-related story to CNN, they literally laughed at me,” remembers Bruce Mirken, a San Francisco–based spokesman for the Marijuana Policy Project. “The person who answered the phone burst out laughing. Now they’re calling us. We’ve been on various broadcasts and cable network shows 21 times this year — at least a couple on CNN. We’ve also been on the Today show, ABC World News, really all over.”
